Numerous consumer internet businesses employ Lifetime Value formula to assess viability of their business models and marketing campaigns. The concept is rather simple: customer lifetime value (LTV) must exceed customer acquisition costs (CAC or CPA), and as long as the LTV is higher than CAC then marketing teams are delivering positive ROI to a company. […]
The revelation moment has come and now you have a great idea for a product or service. If you plan on keeping your idea just as an abstract concept, then there is absolutely no need to incorporate. Yet, as soon as you are ready to take next steps and turn your idea into a business, […]
Car dashboards have become digital platforms and are creating a massive new market for carmakers, digital-media companies, and even marketers.In the next 5 years, revenue from connected-car services is expected to reach ca. $152 billion. Currently, connected safety features bring in the most revenue (ca. $13 billion), yet safety revenue stream is forecasted to lose […]
Video is quickly becoming the dominant medium of the smartphone era.According to the recent study by BI intelligence, US digital-video advertising revenue from mobile-based video ads will top over $1.2 billion this year, equaling ca. 25% of the total video advertising revenue. That figure is expected to grow at a five-year compound annual growth rate […]