Category: business strategy

Desktop => mobile =>…connected cars

Posted on Oleksiy NesterenkoPosted in business strategy

Car dashboards have become digital platforms and are creating a massive new market for carmakers, digital-media companies, and even marketers.In the next 5 years, revenue from connected-car services is expected to reach ca. $152 billion. Currently, connected safety features bring in the most revenue (ca. $13 billion), yet safety revenue stream is forecasted to lose […]

Mobile digital video advertising is the future

Posted on Oleksiy NesterenkoPosted in business strategy, customer aquisition, operational finance

Video is quickly becoming the dominant medium of the smartphone era.According to the recent study by BI intelligence, US digital-video advertising revenue from mobile-based video ads will top over $1.2 billion this year, equaling ca. 25% of the total video advertising revenue. That figure is expected to grow at a five-year compound annual growth rate […]